Sony announced nine new BRAVIA LCD flat panel HDTVs today. The new
models are in screen sizes of 40", 46", and 52" in both the W and XBR
series. All are full 1080p, with 10-bit panels with 10-bit processing,
and, in some models, Motionflow 120Hz high frame rate technology and
x.v.Color.
All of the new LCD are compatible with Sony's Digital Media Extender
(DMeX), which offers a digital connection to the BRAVIA Internet Video
Link module. Broadband Internet users can mount the module on the back
of compatible TVs and connect to the Internet and download various
forms of video content, including HD, from AOL, Yahoo!, Grouper, Sony
Pictures Entertainment and Sony BMG Music.
To access the user and set up menus and manage your downloaded
videos, "most" of these new Sony TVs employ Sony's Xcross Media Bar
(XMB) interface, which will be familiar to PlayStation3 users.
Sony's new TVs are also compatible with Sony's BRAVIA Theatre Sync to
simplify overall system operation. Essentially, this allows users to
control any and all Theatre Sync components connected via HDMI.
W3000 Series
The W series is comprised of the 40"
KDL-40W3000, the 46" KDL-46W3000, and the 52" KDL-52W3000. x.v.Color is
included, which is a benefit with compatible sources like Sony
camcorders. Both the HDMI and the component inputs are spec'd as
comaptible with both 1080p/60 and 1080p/24 signals, and we're assuming
that the HDMI inputs are HDMI 1.3 spec. Video processing is via the
BRAVIA Engine with Digital Reality Creation-Multifunction (DRC) v1.0.
The KDL-40W3000 and KDL-46W3000 will be available in July for
$2,700 and $3,500, respectively. The KDL-52W3000 will be avaialble in
August for $4,300.
XBR4 and XBR5 Series
The difference between the XBR4 and XBR5
series sets appears to be in the finish alone. Both series include sets
in screen sizes of 40", 46"' and 52", and both series include Sony's
"floating glass" frame design, which enhances the illusion that the
image is floating in space. The XBR5 series comes only in classic piano
black, while the XBR4 series features the ability to swap put the
standard black bezel for any one of eight optional colors to match your
decor: Scarlet Red, Pacific Blue, Arctic White, Sienna Brown, Titanium
Silver, Midnight Black, Rose Metallic, and Champagne Gold.
Technically, both XBR series sets include all the features
listed for the W Series but stand apart from the non-XBR series sets
with Sony's Motionflow 120Hz high frame rate technology and more
advanced video processing based on BRAVIA Engine Pro circuitry and DRC
v2.5.
120Hz refresh rates are becoming common with premium LCD
displays, and is touted as greatly eliminating motion blur. What's
fascinating is that 120Hz allows essentially a double frame rate for
1080p/60 signals. But 120hz is also a direct multiple of film's 24fps
frame rate- movies on Blu-ray Disc and HD DVD are encoded at 1080p/24
and more and more players are allowing output at that native rate. It
appears that Sony's adjustable Motionflow modes will display a 1080p/24
signal at a direct 5x frame rate of 120Hz, which would remove judder
and any hint of flicker in the image. The other 120Hz displays we're
aware of either don't accept 1080p/24 signals, or convert them to
1080p/60 before converting to 120Hz.
The KDL-40XBR4, KDL-46XBR4, and KDL-52XBR4 will ship in August at
$3,000, $3,800, and $4,800 respectively. Also shipping in August are
the KDL-40XBR5 at $3,300 and the KDL-46XBR5 at $4,100. The KDL-52XBR5
will ship in September at $5,100.
