Amazon has begun offering a promotion that would allow customers to receive one Blu-ray move free when they buy another at full price. Although the sale is said to be for a "limited time," no expiration date was given. 72 movies in all are included as part of the deal, with prices on Blu-ray movies either $19.95 or $26.95. As would be expected, the least expensive of the two discs is counted as the free movie.
There have been reports that the discount has not been applied to some purchases, although Amazon.com said that those not receiving the freebie should contact the site to have their orders adjusted. In any case, such a move is not unexpected. With HD DVD now selling their players for as low as $98, pressure is on Blu-ray to answer back. While Blu-ray cannot match HD DVD on player price, it seems to have turned to its ever-growing catalog of movie titles to drum up sales.
