25 August 2007 – RIMM is developing a technology that will allow its Blackberry smartphones to transfer files wirelessly between the device and a PC which works like the company’s BlackBerry Enterprise Server, according to one industry analyst. Gus Papageorgiou of Scotia Capital believes anyone who has an MP3 player and a mobile phone is a target for the new service, requiring that BlackBerry users install software on a PC to gain access to RIM’s network operating center. That center provides a link to the BlackBerry itself, according to the analyst, and would allow users to organize digital media in a way similar to Apple’s iTunes software.
The move could give RIMM a piece of Apple’s iPod market share, as BlackBerry users would no longer need a portable music player to listen to their favorite tracks on-the-go. Globe and Mail Update reports that RIMM has made no announcements concerning the rumored technology, but the analyst insisted he has gathered information that points to a future move by RIMM.
