31 August 2007 – Shure has introduced its new SE110 Sound Isolating Earphones, the latest addition to the company’s sound isolating line. The Shure SE110 features include a Balanced MicroSpeaker for more vivid and detailed sound, assorted sleeves, a modular cable, and come with a carrying case and nozzle cleaning tool. Mark Karnes, Executive Director of Marketing, Shure Incorporated, said “We’ve always refused to compromise sound quality or aesthetic appeal for a low price, and today we’re redefining the sub-$100 category. The SE110 is premium audio at an everyday price point.” The Shure SE110 Sound Isolating Earphones will be available beginning September 17 and will sell for $100.